2011
Amazon looking to reKindle it’s competition
Apple has made it’s fair share of enemies within the past five years. Between revolutionizing nearly every field it enters, and being a reputable enough company that when their products carry high price tags, their loyal customer base finds a way to buy it. Apple carries quality, plain and simple. But it’s their price that makes the market highly competitive. Take for instance, Apple’s IPhone on the Verizon Network, while wildly popular, it comes with a price tag of $199.99, and that’s only if your renewing or starting a contract. Or the Ipod Touch 8GB 4th Generation still has a hefty price of $204.99 (and that’s on sale).
The most recent gadget gaining popularity are tablets, and once again, all roads lead to Apple. The Ipad was the first. But with the Ipad 2 retailing at $499.99, it is not easily accessed by common retailers in a recession. Amazon is taking advantage of that. Their answer to the IPad? The Kindle Fire, a touchscreen, color tablet sporting a 7 inches screen and weighing 14 ounces, all for the price of $199.99. It’s a bold statement, with the Kindle Fire being 40% of the price of the Ipad 2. Amazon will have a collection over 18 million movies, television shows, songs, books, and magazine for owner of the Kindle Fire. And the best part? If anyone has an Amazon Prime account, (or is willing to pay the annual price of $79 for membership) you receive unlimited access to Amazon Prime’s database of over 10,000 movies and television series. If all plans go as expected, Apple will be lowering their price on Ipads before November 15th, 2011, the expected release date of the Amazon Kindle Fire.